Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about t-shirts.

The big misconception about selling podcast-branded t-shirts is that this is a monetization strategy, rather than a promotion one.

But, any listener wearing your show’s t-shirt becomes like a walking billboard for your show.

For most podcasters, using a print-on-demand service for t-shirts will make more sense than buying a bulk order, and then storing and shipping them yourself.

But print-on-demand can push the price of your merch up, so it’s worth selling t-shirts at their minimum cost price. This means you’ll make no profit on them, but, it increases the chances of you selling more. As I say, look at this as more guerrilla marketing, rather than the opportunity to make money. There are much better ways to do that, as we’ll cover later on in the series.