Click Play below to listen. Wharton professor and top-rated 2014 conference speaker Jonah Berger is back to share his business and social science research that will help us to learn the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior. You … [ more ]