The prevailing means of customer segmentation and why that's basically useless online. Then, I show you how you should think about segmenting your customers based on behavior.

Podcast 04: The Best Way to Think About Your Customers. Behavioral Segmentation

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

TLDR: Profits, fast. Drew and Mike discuss 15 of Drew's 30 turnaround tips, based on their time together turning around big, busted eComm brands.

Turnaround Secrets, Pt. 1

The Turnaround legends, Drew Sanocki and Michael Epstein, are joined by Bill D'Alessandro of Natural Dog to talk buying brands, the perils and rewards of retail, eCom-economics + finance, and the earlier days of eCommerce.

Masterclass in eCom-Economics + Finance with Bill D'Alessandro of Natural Dog

Every brand wants to be Apple, and they can be—at least when it comes to avoiding discounts. In this episode, PostPilot CEOs Drew Sanocki and Michael Epstein discuss discounting alternatives that ecommerce brands can use to juice sales while preserving profit margins.

How to Get Customers to Buy Without Discounting

Men’s grooming brand Huron has become a phenomenon with a team of just four. Co-founder and CEO Matt Mullenax joins hosts Drew Sanocki and Michael Epstein to discuss maniacal focus, the importance of brand, and why Huron isn’t rushing to get into retail. CPG founders and marketers won’t want to miss this episode.

Building a Big Brand with a Small Team with Matt Mullenax of Huron

  The VP of brand for cult menswear label Taylor Stitch joins Drew Sanocki and Michael Epstein to go deep on Black Friday strategies. They talk about why you should think hard about your holiday objectives, how promos can be dangerous to your financial health, why you should have a plan B (and C) ready to roll, and more. This is a conversation you don't want to miss.

Podcast 04: The Best Way to Think About Your Customers. Behavioral Segmentation

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