In the Arena

Podcast: The Sales Process is Non-Linear – Episode #113


Listen Later

On August 12, 2017, I published a post on LinkedIn called Why Your Linear Sales Process is Broken. I wrote it a few days after I published my second book, The Lost Art of Closing. Success in large, complex, strategic sales now requires that you adapt your approach to the non-linear nature of the process of change by working to gain the commitments necessary to move your client from their current state to the better future state they need.
...more
View all episodesView all episodes
Download on the App Store

In the ArenaBy Anthony Iannarino