The experience has taken the world by storm, and its use in the realm of retail in particular is giving  rise to new modes of media and product consumption. In this show, PSFK founder Piers Fawkes talks to Andrew Deitchman, founder of New Stand, an app-based store that combines retail and media to function like your favorite blog and most-frequented bodega all at once. Listen to Andrew discuss how his brand is reinventing the customer experience by using a special kind of membership to drive consumer loyalty and business opportunity.

For additional retail insight, visit PSFK.com to download our many reports on the sector.