Listen to this awesome video-podcast with Marla Kaplowitz, President and CEO of the American Association of Advertising Agencies, with 30 years of industry experience in companies such as BBB National Members, MEC North America, MediaVest's, The Ad Council, Digital Advertising Alliance among others.  

Marla shared with us her insight into how prepared the industry was to face the changes brought about by the pandemic in the market and the strategies of those resilient companies who are able to cope with the crisis. We also discussed new business in times of crisis and the re-pricing of creativity.