In this episode, we speak about the problem within the fitness niche, how to create a blue ocean to stop competing against the competition and how to help people who need it the most.  Willem currently used to have 600 members at his CrossFit gym before the pandemic and now has 520 members. So he's got a very successful business!  An interesting insight he shared is that if he would have to start again, he wouldn't grow a gym with 500/600 members... he would use a different business model. We then provide recommendations on which business model to use (or fitness category).  To work with Willem on your systems and processes and how to build a team, send him an email: [email protected]