I am on a mission to get parks to start podcasting. Podcasting is a way parks can serve visitors in a new and unique way. To explore the idea of podcasting in parks, I went straight to one of the best podcasters around.

Jeff Brown is the host of the Read to Lead podcast. Read to Lead is recognized as one of the best-produced podcasts. Not only does Jeff Brown have the best voice in podcasting, he is a true professional. Jeff spent 26 years in the radio business and now brings his experience for training radio talent to helping people develop quality podcasts.

In this episode, Jeff coaches us through having a professional on-air presence and how to create a quality show. Jeff also discusses how parks can use podcasts to serve park visitors.

Podcasting holds so much potential for parks to connect to visitors in a manner not available in any other way. Consider what this could mean for your park. You can provide interpretation to more people. You can build a loyal following of people waiting for new content by sharing stories, history, and park information. You can even set up guided tours along popular trails or roads.

You can put a park ranger in the pocket of every park visitor.

Podcasts, or audio content, can even be used to distribute information to all employees, no matter how spread out or far away they may be. Audio content can allow leaders to reach every person on the team, individually, with the same message.

If you want to talk about creating podcasts for your park, please get in touch.

Jeff Brown recommends the following books:

Linchpin by Seth Godin

Die Empty by Todd Henry

Multipliers by Liz Wiseman

You can find Jeff Brown on Twitter or Facebook or his home on the web, Read to Lead.