PODCAST#11: Surviving and thriving in COVID times with Ashish Seth seasoned entrepreneur and corporate professional with cross-border stints in both India and Silicon Valley. He advises start-up ecosystems and works on enabling digital tools for professionals to work from home during the COVID-19 lockdown. In his current role, he runs and leads the Partner Program and Strategy at NICE InContact, a leader in cloud contact-centered solutions. He offers valuable and holistic guidance for entrepreneurs and corporates in large organizations in resilience building and anti-fragility in uncertain times.

A few thoughts from podcast-When entrepreneurs plan things, the sales cycle often tends to comes later. Sales should be included in your initial plan because it is the most reliable and efficient way to understand where the market is going. When you’re hit, it helps to know your surroundings.

Plan for the unexpected: It is always good to expect the unexpected, whether as an entrepreneur, a large company, or in your personal life e.g., economic downturns or pandemics. If it’s a problem you’re solving as an entrepreneur, understand if the solution is a painkiller or vitamin. Try to create painkillers.

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