As podcasting becomes a stronger and more widespread communication platform, I'm increasingly asked for my tips to help make the medium work for businesses. This is something I have in common with my guests this week, who I met last year, through the Adelaide Podcast Festival.

As well as running this annual Festival, Liam Carter and Andy Martin co-Founded the Auscast Network, a network of podcasts that began on the back of their first podcast, also featuring Big Al, called The Badcast. Today, Auscast Network has 26 podcasts underneath its umbrella, with more in the pipeline.

In today's episode of Be The Drop, we discuss the future of podcasting and the advertising benefits businesses can tap into. Plus, Liam and Andy reveal their top tips for getting your podcast up and running.

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