In this special behind-the-scenes episode of Beauty & The Brain, co-hosts Dr. Chris Croley and Nurse Practitioner Jerry Drinkard sit down with fellow provider and fan-favorite guest Allie Ballew to unpack the rising influence of podcasting in aesthetic medicine, wellness marketing, and patient education.

Whether you're a skincare enthusiast, medical injector, or podcast lover, this episode dives into:

• Why more patients are turning to podcasts for aesthetic treatment education
• The difference between short-form and long-form podcast content—and what listeners really prefer
• How Beauty & The Brain balances expert education and relatable conversation
• Our favorite podcasts (from The Toast to Call Her Daddy to Unreasonable Hospitality) and what makes them stick
• The power of video podcasting, facial expressions, and YouTube for building trust and connection
• How we choose guests, prep content, and handle edits with authenticity in mind

You'll also hear candid takes on listener feedback, TikTok-length attention spans, and the evolution of Beauty & The Brain into a trusted resource for both consumers and providers in the aesthetic space.

🎧 Listen now on Spotify, Apple Podcasts, or YouTube to get to know the voices—and real personalities—behind Skin & Tonic Med Spa in Pace, Florida.

📲 Want to be featured on the show? DM us @skinand_tonic or email [email protected] We're always looking for inspiring guests in the world of medical aesthetics, wellness, entrepreneurship, and beauty innovation.