Usually, marketing and sales are separate activities, with costs associated with both. To combine both activities while generating profit at little to no cost would be a salesperson's dream, right?

In this episode of the Salescast Podcast, Chris and Collin talk about The Cold Calling Podcast, a show derived from a LinkedIn livestream featuring Collin and the rest of the Salescast sales team literally cold-calling potential prospects to start podcasts or book them as guests for the organization's portfolio of shows. The podcast and the livestream showcases one of the most unique and groundbreaking ways that content can be used to generate revenue while also creating organic reach for your organization.

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