Economic turmoil. Layoffs. Hiring freezes. Weakening advertising sales. Bullshit stats. Dumb money. Bad practices. 2023 is going to HURT. Ladies and gentlemen, podcasting as we know it is DEAD.

A number of articles have come out recently that spell disaster for podcasting in 2023. In this episode, I’m going to break down the arguments in those articles, offer some reasons why podcasting isn’t in any danger of going away, and offer some of my own thoughts on the matter.

*** SHOW LINKS ***

Bloomberg (The Great Podcasting Market Correction):

https://www.bloomberg.com/news/articles/2023-01-04/the-great-podcasting-market-correction

The Verge (Podcasting could be in for a rocky 2023):

https://www.theverge.com/2022/12/26/23523169/podcasting-economy-layoff-2023-spotify-siriusxm-amazon

Forbes (Podcasting Is Growing For A Reason—Don’t Miss Out On That Growth):

https://www.forbes.com/sites/forbesagencycouncil/2023/01/17/podcasting-is-growing-for-a-reason-dont-miss-out-on-that-growth/?sh=38df0cab42a7

Forbes (An Expert’s Predictions On The Future Of Podcasts):

https://www.forbes.com/sites/amyshoenthal/2022/12/15/an-experts-predictions-on-the-future-of-podcasts/

Vulture (This Could Be a Rough Year for the Podcast Industry):

https://www.vulture.com/article/podcast-industry-boom-problems-2023.html

The Hollywood Reporter (Podcasting’s Recession Era: Dealmaking Gets More Selective in Slower Ad Market):

https://www.hollywoodreporter.com/business/business-news/podcast-deals-market-advertising-1235302513/

Nick Hilton (2022: The Year That Podcasting Died):

https://nickfthilton.medium.com/2022-the-year-that-podcasting-died-e46579402f5a

NeimanLab (The economic downturn benefits the podcasting industry. (No, really!)):

https://www.niemanlab.org/2022/12/the-economic-downturn-benefits-the-podcasting-industry-no-really/

******

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