How to Create a Podcast that Attracts Your Ideal Audience

How to Create a Podcast that Attracts Your Ideal Audience

Are you one of the few authors, speakers, coaches, or entrepreneurs who truly wants to create a podcast that attracts your ideal audience? Do you want your podcast to help you build your business and increase your visibility? However, you do not know where to begin. You are worrying about the right microphone and recorder. Rather, than think about the technical aspects of podcasting, you should be thinking about the theme and focus and of your podcast.

The previous episode of My Biz Dream Team: Opportunity Wednesday Training Series focused on three steps to start a podcast that grows your business. This episode continues the discussion with how to create a podcast that attracts your ideal audience. Believe me, it is not about your choice of a microphone.

Step 1: Build Your Podcast Around Great Conversations !Build Your Podcast around Great Conversations!Click To Tweet

One of the best ways to create a podcast that attracts your ideal audience, is to build your program around great conversations. On My Biz Dream Team: Opportunity Wednesday Training Series, Dexter and I have great conversations with each other and our guests. Having a conversation makes the podcast more interesting and engaging for your ideal audience. A great conversation also gives you an opportunity to show more of your personality.

Step 2: Find Guests for Your Podcast that Fit Well with Your Theme and Focus

Finding the right guest for your audience involves planning. Your guests should fit with the focus and theme of your podcast. Your focus and theme should be summed up in a short phrase or word. Once you have decided on the theme and focus you can easily select guests who can add value to your audience on that focus or theme.

For example, on My Biz Dream Team: Opportunity Wednesday Training Series we tend to take a topic and conduct 5-6 episodes on that topic. We have done series, on such topics as Affiliate Marketing, Public Speaking, and Podcasting. We select guests who offer valuable insight on a specific topic that interests our ideal audience.

You could do something similar depending on your focus. For example, you could have approximately six episodes on a specific topic. You could present “Leadership Series: Part One”, “Leadership Series: Part Two” and so on, until you reach the end of your six episodes dealing with leadership issues.

Step 3: Create a Strong Identity for Your PodcastCreate a Strong Identity for your PodcastClick To Tweet

 After you have a focus and theme for your podcast, then think of ways to cement your program in the minds of your ideal audience. If you present your podcasts at regular, repeating intervals, you will find broadcasting at the same time, same day of the week essential for creating recognition and a habit of attending among your listener.  Perhaps, if you decide to broadcast on the same day of week, like we do, you could add the day of the week to the title.