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Podcasting for Serious Startup Businesses with John Maddox

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On this episode of Rhodes to

Success, I interview John Maddox, who has been a serial
entrepreneur and has had a few successful exits, most recently with
Nashville-based interactive agency 10 Fast Feet. During this
episode, John and I discuss circumventing the gatekeeper,
overcoming ‘podfade,’ entrepreneurship, and looking
long-term.

 

Main Questions

Asked:

  • Talk about being on Entrepreneur
    • On Fire.
  • What was your thought process
    • around what podcasting would do?
  • What have been the pain points you
    • have overcome that have allowed you to continue
    podcasting?
  • Talk about your entry into
    • entrepreneurship and what it’s been like.
  • Tell us about the last company you
    • sold.

     

    Key Lessons

    Learned:

    Circumvent the

    Gatekeeper

    • John started podcasting as a
      • networking tool in order to reach people and ‘circumvent the
      gatekeeper.’
    • Podcasting is a way to build
      • relationships with people of significant influence.
    • Big name guests want to share
      • their knowledge and help other people; however, you won’t always
      get the people, and they won’t always respond.
    • Direct messaging and tweeting is a
      • handy way to reach people directly, as a lot of people manage their
      own social media.

       

      Overcoming Pain

      Points

      • If there isn’t a direct revenue
        • stream coming from the podcast, it is easy to lose focus on the
        relationship building.

         

        Entrepreneurship

        • Don’t view what you are doing as
          • big or small, but rather view it as giving you control over your
          life.
        • As an entrepreneur, you are still
          • relying on other people to write you checks.
        • If you are the owner, you are the
          • last to get fired, so if the business goes down, you don’t get laid
          off.
        • The more you grow your business,
          • you have to balance your cash flow with the client
          generation.

           

          Looking

          Long-Term

          • A lot of people in the
            • entrepreneurial world are very short-term focused instead of
            looking at mechanisms to leverage the ultimate goal.
          • As a society, we have become
            • conditioned to look a quarter or two ahead.
          • Look outside the box on how you
            • are going to circumvent your opponents. 

             

            Shifting

            Focus

            • John wanted to shift away from the
              • work for-hire-model to the work for equity and focus on the big
              picture of return on investment.

               

              Investment Legal

              Changes

              • On May 16, 2016, new laws go into
                • effect under the jobs act that allow non-accredited investors to be
                equity investors in new companies.
              • For the last 82 years, the only
                • people who were allowed to invest outside of friends and family
                have been accredited investors.
              • We will all now have the
                • opportunity to be investors in companies.

                 

                Subscribe to the show

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                Radio!

                The music in today's episode was

                written by The Danger Os and produced by Nick Palmer. Check them
                out at https://www.facebook.com/thedangerosmakemusic 

                 

                Links to Resources

                Mentioned

                Serious

                Startups

                John

                Maddox

                Let’s Talk Serious

                Startups (podcast)

                Idea

                Shares

                The Crowdfunding Pitch Show

                ...more
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                Interview Connections | The Leading Podcast Booking AgencyBy Jessica Rhodes
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