If you are involved with a small business, a podcast offers advantages. This episode could be your start.

Ray Sidney-Smith is a digital marketing strategist, executive coach, and longtime productivity expert who helps small business owners navigate the ever-changing digital landscape. He’s the co-author of Podcasting for Small Business. The book releases today.

For more, visit the blog post: https://frankbuck.org/podcasting-for-small-business/

Chapters

00:00 Introduction

01:20 The inspiration for the book.

02:45 Special features of this book

03:55 Beth and Monique and their story

04:45 The checklists

06:30 How this is worth your time

13:20 Equipment needs

16:40 How we're recording this episode

18:05 What's "Step 1"?

22:10 How do you promote and grow the podcast?

28:15 How do you keep the podcast from dying?