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Podcasting Has an Analytics Problem
Currently, if a podcaster wants to get the full picture of their show's growth, they need to look at multiple analytics reports: their hosting company, Apple Podcasts, Spotify, and now YouTube. Then they need to correlate how all this data is presented, since it can be very different, depending on IAB Certification, downloads, listens, and more. And that's just the podcaster - then you have media and ad buyer data, too.
So how do we bring all this convoluted data together, and where do podcast analytics need to improve to give that fuller picture? Join your host Danny Brown and guest co-host Dan Misener as they dive in to podcasting's analytics problem.
Our guest co-host this week:
Dan Misener
Dan Misener is co-founder of Bumper, a podcast growth agency.
Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content.
Prior to that, he spent a decade working in public radio at the Canadian Broadcasting Corporation (CBC), both on-air and behind-the-scenes. He was involved in the CBC's earliest podcasting efforts, and served as producer on many national and local news and current affairs programs.
Dan has taught podcasting and audio storytelling at the Dalla Lana School of Public Health and Munk School of Global Affairs and Public Policy at the University of Toronto, the RTA School of Media at Toronto Metropolitan University, and through the Podcast Career Accelerator program at the Hot Docs Podcast Festival.
Dan is host and producer of the independent live event and podcast series Grownups Read Things They Wrote as Kids, which has won several industry awards and been downloaded more than 10 million times.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Dan's Website
Links to interesting things from this episode
- TrueFans | Podcasting That Pays
- OP3: The Open Podcast Prefix Project
- Mobile Game Ads Are Boosting Podcast Follower Counts - Bloomberg
- Podcast Standards Project | Advocating for open podcasting
- The State of Podcast Agencies 2024
- Does Podcasting Still Need the IAB? - In & Around Podcasting
- Is the CPM Model in Podcasting Really Unsustainable? - In & Around Podcasting
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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By Captivate
5
44 ratings
Currently, if a podcaster wants to get the full picture of their show's growth, they need to look at multiple analytics reports: their hosting company, Apple Podcasts, Spotify, and now YouTube. Then they need to correlate how all this data is presented, since it can be very different, depending on IAB Certification, downloads, listens, and more. And that's just the podcaster - then you have media and ad buyer data, too.
So how do we bring all this convoluted data together, and where do podcast analytics need to improve to give that fuller picture? Join your host Danny Brown and guest co-host Dan Misener as they dive in to podcasting's analytics problem.
Our guest co-host this week:
Dan Misener
Dan Misener is co-founder of Bumper, a podcast growth agency.
Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content.
Prior to that, he spent a decade working in public radio at the Canadian Broadcasting Corporation (CBC), both on-air and behind-the-scenes. He was involved in the CBC's earliest podcasting efforts, and served as producer on many national and local news and current affairs programs.
Dan has taught podcasting and audio storytelling at the Dalla Lana School of Public Health and Munk School of Global Affairs and Public Policy at the University of Toronto, the RTA School of Media at Toronto Metropolitan University, and through the Podcast Career Accelerator program at the Hot Docs Podcast Festival.
Dan is host and producer of the independent live event and podcast series Grownups Read Things They Wrote as Kids, which has won several industry awards and been downloaded more than 10 million times.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Dan's Website
Links to interesting things from this episode
- TrueFans | Podcasting That Pays
- OP3: The Open Podcast Prefix Project
- Mobile Game Ads Are Boosting Podcast Follower Counts - Bloomberg
- Podcast Standards Project | Advocating for open podcasting
- The State of Podcast Agencies 2024
- Does Podcasting Still Need the IAB? - In & Around Podcasting
- Is the CPM Model in Podcasting Really Unsustainable? - In & Around Podcasting
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy