In this episode of the Salescast Podcast, Collin drops mind-blowing statistics on podcast listening behaviors. He explains that this industry is growing at an exponential rate because of the massive amount of trust it imparts. If you own a business, then your future clients do listen to podcasts and you should be exploring your own podcast growth today.

HIGHLIGHTS

●Collin's show Sales Transformation and Chris' show Foundations

●Statistics prove that podcasting is growing exponentially

●Podcasting functions like a referral because of trust

QUOTES

Collin: "I actually just read a report a few days ago that it's going to hit 2.7 billion this year, so 3 years ahead of schedule, which is crazy. Meaning that basically podcast ad spend has doubled in 1 year. Which is bonkers."

Collin: "Your buyers, your clients, your future clients are listening to podcasts. Here's why a podcast interview can skip the entire B2B trust funnel because when a podcast listener hears about something from somebody that they trust, the podcast host, it's like getting a referral from a friend."

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Check out Collin and Chris' podcasts in the links below:

Sales Transformation: https://salestransformation.fm/

Foundations: https://foundations.simplecast.com/