E199 – Podcasting Lessons

After 198 episodes over the past 4 years we thought we should do something of a roundup on what we have learned about having guests, sound, tools, format, style, and also a few things that we would have done differently.

Past Podcasting Resource Episodes:

E43 – Podcasting Best Practices & LessonsE85 – How to Get Booked on PodcastsE94 – What are the Best Podcast & Site Hosting OptionsE120 – What Goes Into Making a Podcast EpisodeE172 – What is the Best Transcription Service?E192 – Redundancy. Redundancy.

Full Transcript

Mat Siltala: Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt and Dave roar. Hey guys, excited to have you join us another one of these business of digital podcasts. And today we decided it would be good to just jump into some podcasting lessons lessons a day when I've learned over the.

Um,

[00:00:25] Dave Rohrer: literally years years

[00:00:27] Mat Siltala: now. Yeah, we were talking about it four to five years now. But, um, the thing that you said that surprised me was the last time we did, this was episode 43. If you guys wanted to check that out, but this is episode 1 99. So it's been a while, Dave

[00:00:43] Dave Rohrer: it's. Yeah. Uh, we did it to look back on our first 42 episodes kind of, I think it was like the end of the first full year we'd been doing.

Yeah, it was like a plus or minus. But it was after our first year. So we kind of talked about the format guests, first note, guests, frequency, podcast gear, set up recording tools that we kind of used. Um, and I still think that's the biggest question is always, um, and I saw someone say that there's, there's still 300 million podcasts out there looking for you.

On any given day, um,

[00:01:16] Mat Siltala: just think of the amount of spam that you and I get on the daily. What are they wanting? Yeah,

[00:01:21] Dave Rohrer: well, yeah. Number of people that applied to be guests on the show, um, the number of people that were emailing us and pinging us with horrible pitches and we've, there's a w w uh, speaking of, um, episode 85, we did how to get booked on podcasts and basically talked about all of the bad.

And the horrible outreach examples we have. Uh, and that was, and that was what in the two years. So we still had another two or three years of examples probably right now, if I was to go digging in emails. Um, yeah. So I think if you have never, I think my first lesson would be. We sat down and talked through what we wanted to do.

And we actually basically were like, well, we, we chit chat about kind of this stuff anyway, why don't we just record it? So I think for us, it was a little easier. Um, we've never really had a crazy format. We've never, um, I know there's people that have, um, scripts for their podcasts and literally just read the script.

[00:02:27] Mat Siltala: But what you're touching on. I think that's the most important thing. And I'll let you finish your thought, but like, I think the, the thing that, uh, stands out the most is figuring out what works best for you specifically. And for us, that's what worked well between us, because you and I could have amazing conversations all the time.

And again, like you said, that's why we decided, Hey, let's just start recording this stuff. But I think. If we tried to do it any other way, like it might not have been as well. Like this is the style and this is the method that worked for us. And I think that's what people have to figure

[00:03:02] Dave Rohrer: out. And I think it also depends on what you're, how you're approaching it.

So ours was to be a conversational discussion, deep dive into one topic per episode. Now, if you were to listen to marketing, no clock, their format is completely different. They have to have some sort of basic outline. Research, you know, with a list of resources that they always kind of talk about type of thing.

Um,

[00:03:28] Mat Siltala: and don't get me wrong. That's totally fine. I'm no