Podcasting Mentor: Better Brave

In this solo episode I'm tackling a question that I was assuming people knew the answer to... What even is a podcast tour? 

I was asked this on a guest interview I was doing and I was like, "Ooo this needs to be a podcast episode!"

So here it is:

• What is a podcast tour?
• How many shows is the magic number to guest on?
• Why you didn't see results the last time you guest spoke on a podcast?

➡️ Listen to the full episode and then book your Podcast Tour here -> https://stan.store/CandaceDudley/p/podcast-accelerator26

Podcasting for Authority: signature group program
🎟️ Learn more here: https://stan.store/CandaceDudley/p/signature-group-program

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

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There's a big difference between having a podcast and having a podcast that is booking out your signature offer. In this episode, I share 3 ways to know if your podcast is working as hard for your business as it could be.

Most common mistakes:

• Having way more guest episodes than solo episodes, positions you as a great interviewer and not the thought leader you are
• Solo episodes that feel like a journal instead of episodes that make it obvious the next step is working with you
• Not sharing your episodes after they air, losing out big time on authority

If any of those sound like you, it's time to turn your podcast into the lead generating machine it can be.

Ready to make your podcast the thing that books your signature offer?
➡️️ Join my group program, Podcasting for Authority: https://stan.store/CandaceDudley/p/signature-group-program

Podcasting for Authority: signature group program
🎟️ Learn more here: https://stan.store/CandaceDudley/p/signature-group-program

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

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You guested on a podcast. The episode aired. You shared it to your stories for 24 hours — and then you moved on.

That's the most common mistake podcast guests make. And it's costing you.

In this episode I'm walking you through exactly what to do with your podcast episodes after they air so that every appearance keeps working for you long after the publish date.

I'm covering:

• How to build a Spotify playlist of all your guest appearances and use it as a resource in your DMs
• Turning your episode into a blog post to increase your digital footprint and get found organically
• Pulling the best quotes and turning them into carousel posts and shareable content
• How to work your episodes into your email list 
• Why none of this has to happen the week the episode airs — and how to go back and use older episodes right now

This is not a to-do list dump. It's a menu of ideas. Pick one. Start there. You are not behind.

Podcasting for Authority: signature group program
🎟️ Learn more here: https://stan.store/CandaceDudley/p/signature-group-program

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

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Podcasts are the fastest way to become the go-to person in your industry that everyone thinks of and refers. 

In this bonus episode find 3 quick ways to start building that authority in your niche right now. You can literally do these 3 things today! 

Looking for Podcasting for Authority: Be Known, Get Paid, my new signature group program? 

👉Grab your spot and learn more here:  https://v2.stan.store/CandaceDudley/p/signature-group-program

Podcasting for Authority: signature group program
🎟️ Learn more here: https://stan.store/CandaceDudley/p/signature-group-program

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

Support the show

Candice of Congruent Soul Therapy is back — and this conversation goes deep. If you've ever felt like your business and your actual self are operating in two different lanes, this episode is going to hit home.

So many women fall into one of two traps: staying so professional that their real personality never makes it into their work, or sharing so openly that they lose the thread of what their business is actually about. Candice and I talk about how to find the line between the two — and why your business, when used right, becomes one of the most powerful tools you have for expressing who you actually are.

In this episode:

• What it actually means to use your business as a vehicle for your voice
• The two ways women hide from their voice in business and how to recognize which one you're doing
• Where fear shows up most when a woman starts letting her real voice lead her business decisions
• How to figure out what your voice even is when you've spent years pushing it down

If you missed Candice's first appearance, go back and listen to episode 223: The Guilt Spiral That Keeps Women Stuck in Over-giving. Two conversations that belong together.

Find Candice at Congruent Soul Therapy and connect with her using the links below.

Website(s): https://www.congruentsoultherapy.com/ and https://www.somewhatcongruentsoul.com/

Free Triangle Exercise Resource: https://www.congruentsoultherapy.com/therapy-resources

Instagram: @somewhatcongruent_soul + @congruentsoultherapy

Podcasting for Authority: signature group program
🎟️ Learn more here: https://stan.store/CandaceDudley/p/signature-group-program

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

Support the show

Podcasting for Authority is my brand new group program that has everything I’ve learned in the past 5 years behind the mic in it so your visibility can skyrocket and you can be known in your industry in Q4 and beyond! 🔥🔥

This is the offer you join if…
🫰 You’re ready for way more people to be buying from you
🏷️ You want to wake up to Threads notifications every single day with people tagging you about your niche
👭 You’re ready for people to constantly be referring you to their business besties 
🔥You want Google to recommend you when people search your niche
📅You want to be booked out 3 months in advance with clients

This group is also for you if… 

💰  You feel like you have a goldmine of content already inside your business and wish the right people could find it. 

💪 You built out all the behind the scenes work to make sure you can take on more clients, and now you’re ready to get those spots filled! 

🏝️ You’ve felt like you’re on solopreneur island and you’re everyone’s secret weapon, and instead want to feel like people are shouting your name from the rooftops when your niche is brought up. You want to be famous in your niche and paid for it! (LOL but for reals.)

I’m taking care of all of this and more inside the group starting October 1. 

👉 Join Podcasting for Authority here: https://stan.store/CandaceDudley/p/signature-group-program

Podcasting for Authority: signature group program
🎟️ Learn more here: https://stan.store/CandaceDudley/p/signature-group-program

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

Support the show

This episode is a pep talk — and if you have a podcast appearance coming up, or you've been holding yourself back from pitching yourself because you don't feel like enough, you need to hear this.

We need to talk about the story you're telling yourself. The one that says other people know more than you, that you're not ready, that you might get caught not knowing something. That story is keeping you small — and it's not true.

In this episode:

• Why your brain running wild with "what ifs" before a podcast is normal — and how to shut it down
• Why the host said yes to you — and what that actually means
• How living your business every single day makes you the expert in the room, whether it feels that way or not
• How to get out of your own way and show up with the confidence your audience deserves from you

You don't need to know everything. You need to know your thing. And you do.

Podcasting for Authority: signature group program
🎟️ Learn more here: https://stan.store/CandaceDudley/p/signature-group-program

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

Support the show

Have you ever gotten booked on a podcast — or dreamed about it — and realized you have no idea how to actually prepare? In this solo episode, I'm breaking down the exact ways you can practice speaking before you ever sit down across from a host.

The truth is, confidence on a podcast isn't something you just have. It's something you build — with reps. And the good news? You already have everything you need to start today.

In this episode:

• Why waiting until you feel "ready" keeps you stuck
• How to use your camera, IG stories, reels, and lives as a free practice studio
• Why the most important step is watching yourself back — and how to do it without spiraling
• What to listen for: filler phrases, repeated words, and how clearly you're telling your story

The goal isn't to be perfect. It's to be practiced. So that when the moment comes, you're already ready.

👉 Book your Podcast Tour here -> https://stan.store/CandaceDudley/p/podcast-accelerator26

Podcasting for Authority: signature group program
🎟️ Learn more here: https://stan.store/CandaceDudley/p/signature-group-program

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

Support the show

If your last launch underperformed, chances are you did what most coaches do — tweaked the copy and hoped for better results next time. But what if the copy was never the real problem?

Ren Benedicto is a launch copywriter turned launch strategist who specializes in diagnosing what actually broke in a launch before anything gets changed. In this episode, she breaks down the three buckets she uses to diagnose underperforming launches — topic, positioning, and offer — and how to read your post-launch data as messaging feedback so your next launch (and your next podcast tour) is built on real data instead of a guess.

In this episode we cover:

• Why copy is usually a symptom, not the source
• What most post-launch debriefs miss that would actually explain what happened
• The difference between a topic, positioning, and offer problem
• How to use last launch data to choose podcast tour topics your audience will act on

Free Resource: Take Ren's free two-minute Launch Leak Scan quiz to find out exactly where your last launch lost momentum before you change anything else → wendellandrose.com/launch-leak-scan

Connect with Ren: Website: wendellandrose.com | Instagram: @wendellandrose

Podcasting for Authority: signature group program
🎟️ Learn more here: https://stan.store/CandaceDudley/p/signature-group-program

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

Support the show

This episode is a special one. What you're about to hear was originally a talk I gave at a virtual summit — and the response was so good that I knew I had to bring it to the podcast. Consider this your all-access pass to the exact framework I use with my clients to get them booked, positioned, and showing up powerfully on podcasts.

Before I get into strategy, I'm talking mindset — because the way you think about podcast guesting will make or break your results before you ever send a single pitch.

Then we get into the Podcast Tour framework itself: the three-part system I use every single time.

• The mindset shifts you need before you pitch a single show
• Why your niche speaking topics are the most important piece of the entire puzzle
• How to find aligned shows that are already full of your ideal clients
• What a standout pitch actually looks like — and why most people get it wrong

🎙️ This is the episode to send to anyone who keeps saying they want to guest on podcasts but doesn't know where to start. Share it, save it, and then go take action on it.

Podcasting for Authority: signature group program
🎟️ Learn more here: https://stan.store/CandaceDudley/p/signature-group-program

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

Support the show