Social sharing of audio-only content sucks. Thus far, podcasters have all bad options: Share a direct link to the media file (inflated metrics, zero context), share a link to the episode page (often un-optimized and where is that listen link?), or share to a platform that only 25% or less of the audience use.

But ignored in Spotify's recent acquisition announcements is this fact: Social sharing of a podcast episode on Spotify does not suck. In fact, it's quite good.

In this short episode, I remind you that social sharing of video sucked until Facebook and (belatedly) Twitter and LinkedIn realized how popular YouTube video sharing on their platform was growing, and how much they wanted in on the action.

So my big prediction: Those social giants will see the value in sharing natively uploaded audio on their platforms very soon. And you can thank Spotify for that. If enough of us start sharing our episodes social via Spotify, that is. 

I'm starting now. How about you?

 

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.

If you or someone you know needs help, or if you want to get more involved, here are 5 resources:

1. ShoutYourAbortion.com is a campaign to normalize abortion.

2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.

3. Abortion.cafe has information about where to find clinics.

4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.

5. Choice.CRD.co has a collection of these resources and more.

We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy