We met Theresa E. Gonzales at Podcast Movement 2022 in Dallas, TX. There, she and Noelle Silver gave a presentation called "AI and Podcast Advertising: How to Reach a $3 Trillion Market". To be sure, the key words got me inside the room. But once there, I heard a lot more -- especially how some of the biggest brands miss out by the widest margin.

Even as AI technology works as advertised, the in-built biases in AI training data mean large swaths of people are effectively invisible online. Their needs and voices don't break through or are depicted in perverse ways. Simultaneously, underrepresented populations wield significant economic spend in the overall economy. In a nutshell, driving inclusivity into AI training data isn't just the right thing to do. It's also the smart thing to do to find new markets and serve them better.