When considering the creation of a new podcast there are generally two options available to you: Copy an existing format, or create your own special format. But how do you create a format that is unique enough to be different but not too unique that it scares listeners away? The answer is in understanding what existing formats are in your niche and how bespoke design thinking can make you stand out.

Notable Quotes

"The concept is to create something that no other podcast has anywhere in your niche. That means you need to know who is in your niche."

-- Kyle M. Bondo

Podcast Mentions

Here's to Joe Saul-Sehy and The Stacking Benjamins Show which takes talking about money while in your Mom's basement and shows you how being different then everyone else in your space works.