More and more people are realizing that other channels such as YouTube, LinkedIn, and Instagram can be great platforms for promoting podcasting content. While podcast episodes are understood to be audio content, your audience is also starting to look for a more personal connection through video!

In this episode of the Salescast Podcast, our host Edward Purmalis talks to Tara Robertson, Senior Manager of Demand Generation at Chili Piper and host of the Demand Gen Chat Podcast. Tara talks about how the podcast started out for Chili Piper and shares her insights on when and how to direct your focus on creating content across channels.

HIGHLIGHTS

How more people explored podcasting as a strategy over the pandemic

Podcasting as a content channel for Chili Piper

The growth of the show based on consistency and established branding

Utilizing other platforms like YouTube and Instagram for additional content

QUOTES

Tara on building a level of trust to become part of someone's content cycle: "One thing you could do is actually invite your ideal customer onto the podcast and get them even creating that content with you. Obviously not every big customer or prospect is going to say yes but that's who I would start with reaching out."

Tara on using other platforms to promote podcast content: "One thing that surprised me too is, I love listening to podcasts but I'm definitely more of an I-just-listen-while-I-do-other-things kind of listener. So I'll be doing the dishes or working with a podcast on. But we actually get a lot of views on our YouTube channel as well which don't even count towards the numbers I just mentioned."

You can connect with Tara and her work in the links below:

LinkedIn: https://www.linkedin.com/in/taraarobertson/

Twitter: https://twitter.com/taraarobertson

Demand Gen Chat Podcast: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652

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