Here's what you need to know for today in the business of podcasting: <a href="https://www.insideaudiomarketing.com/post/influencer-spending-forecast-to-grow-double-digits-this-year" target="_blank" rel="noreferrer noopener">Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio Marketing</a><a href="https://www.axios.com/2023/09/12/economist-adds-podcast-subscription-tier" target="_blank" rel="noreferrer noopener">The Economist adds podcast subscription tier by Sara Fischer</a><a href="https://digiday.com/marketing/an-advertisers-guide-to-the-justice-departments-case-against-googles-search-empire/" target="_blank" rel="noreferrer noopener">An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan Shields</a><a href="https://newsletters.feedbinusercontent.com/eb7/eb737aaecf2ea3898df812e538c75bf0d210cd1f.html" target="_blank" rel="noreferrer noopener">Max Stays Minimal</a>

Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio MarketingThe Economist adds podcast subscription tier by Sara FischerAn advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan ShieldsMax Stays Minimal

Here's what you need to know for today in the business of podcasting: <a href="https://www.insideaudiomarketing.com/post/influencer-spending-forecast-to-grow-double-digits-this-year" rel="noopener noreferrer">Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio Marketing</a><a href="https://www.axios.com/2023/09/12/economist-adds-podcast-subscription-tier" rel="noopener noreferrer">The Economist adds podcast subscription tier by Sara Fischer</a><a href="https://digiday.com/marketing/an-advertisers-guide-to-the-justice-departments-case-against-googles-search-empire/" rel="noopener noreferrer">An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan Shields</a><a href="https://newsletters.feedbinusercontent.com/eb7/eb737aaecf2ea3898df812e538c75bf0d210cd1f.html" rel="noopener noreferrer">Max Stays Minimal</a>

Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.

Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.