The face of retail has been changing since the start of digital transformation. Many traditional retailers have witnessed the rice of Amazon to dominate retailing – change how consumers engage and make purchases.

Alibaba took it to celebrity affair with their annual Singles Day event. But it took the pandemic with its mobile and social restrictions to get more retailers to finally start to changes in how they engage customers.

What is certain at this moment is that the evolution of retailing will continue. In today’s PodChats for FutureCFO, we are joined by York Yong Yeo, Chief Financial Officer, Decathlon Singapore, for his take on how retailing has changed and possibly keep changing in the years to come.

1.       QUESTIONS

2.       How has retailing changed over the past five years (from the time you joined Decathlon in 2017) – view from the perspective of the CFO?

3.       Among the many challenges, both internal and external, which have presented the most challenges to your role as CFO?

4.       In which areas have you seen the greatest opportunities for Decathlon (specifically) and the retail sector (generally)?

5.       The role and responsibilities placed on the CFO continue to expand. How do you stay focused and not get distracted by the priorities demanding your attention?

6.       Looking ahead, what are the priorities of the CFO of a retailer over the next 1-3 years?