Welcome, welcome to PodGuide, a bite-sized dose of pod knowledge from me, Ginni Media’s Ginni-in-Chief. 

In light of Women’s History Month, it’s only appropriate that today we take a brief dive into the ever-evolving stats around women and podcasting. 

According to new info out from The Spoken Word Audio Report, representation is—shockingly!—more important than ever. 

In fact, over 60% of listeners turn to Spoken Word Audio that’s “made for people like [them],” while 55% of listeners turn to Spoken Word Audio for “hosts [they] identify with.”

In another recent study, nearly 70% of female respondents said they prefer female-led lifestyle podcasts.

Hmm… so, let’s get this straight: most women podcast listeners prefer programming for women, by women? [heavy sarcasm] Well that’s something we never could’ve predicted.

The good news? There’s never been a better time as a woman to find—or create!—content that’s tailor made to your specific needs and interests. Pretty cool if you ask me!

Well, that does it for this week’s episode of PodGuide. Tune in next week for another healthy dose of knowledge… from the depths of podcasting!

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