Grand Rising my friends, on this Sunday. I’m currently hurled up in the Australian Capital Territory about to walk into my best friend’s baby’s baptism. Now I’ve been given one job today and it goes a little like this….

Yep, I can just hear my best friend inside….

This week’s PodReview is a reflection on content. For the first time in 9 years, Podcasting hasn’t grown in audience numbers. So it’s got me thinking. Now is a good a time as ever to get super intentional about your content.

Now I can hear my creatives in the background moaning and groaning…. But really, this is an opportune time for everyone to really think about the content they are putting out. What are some conversations you can share on your podcast that will connect with a listener? How long does this conversation need to be? Really think about it. We’ve had nearly two and half years of solid information overload - so what are some ways this may have effected your audiences? Now’s the time to chuck on the lab coat and start experimenting.

There you have it my friends! I’m Ginni Saraswati and that’s this week’s PodReview. Cheerio!

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