AI can help you move faster. But if it’s flattening your brand voice along the way — you’re scaling the wrong signal.In this episode of Process of Elimination, Ryan Edwards and Justin L. Brown unpack the real risk behind AI content workflows: brand voice drift. It starts subtle. A phrase that sounds off. A tone that feels too polished. Then suddenly, your messaging feels replaceable — even to your audience.The solution? A three-layer framework for preserving tone while expanding output. Built from client work, refined by real use cases, and ready to plug into your content system.In this episode:Why your content starts sounding off — even when the messaging is “on brand”The hidden cause of voice drift in AI-assisted workflows (and how to spot it early)How overused prompts and tone templates make you sound like everyone elseWhat happens when you skip the human layer — and how even a 1% edit can restore authenticityWhy AI gets narrower over time — and what monthly refreshes do to protect your brand toneA simple 3-layer model to scale content with clarity, consistency, and real personality“AI is there to make you a better you. AI is not there to be you.”— Ryan Edwards, Co-founder of Camino5📬 Join the POE NewsletterWeekly drops on AI strategy, system design, and creative clarity — without the fluff.👉 https://www.camino5.com/sign-up🧠 Join our bi-weekly workshop series, Growth in PracticeReal conversations for people building what matters — from workflows to brand voice, automation to AI.👉 https://www.camino5.com/s1e4-poe-preserve-brand-voice-aiProcess of Elimination is a weekly series from Camino5 that helps leaders navigate AI adoption without losing clarity, consistency, or control.🎧 Listen & subscribe:Spotify: https://open.spotify.com/show/2TInKldt1MUoDEFKEA6irNApple: https://podcasts.apple.com/us/podcast/process-of-elimination/id1811592244More at: https://www.camino5.com/ai-strategyChapter Timestamps00:00 – Intro: What Happens When Brands Lose Their Voice01:00 – The M Dash Epidemic (and Other AI Tells)02:45 – Voice vs. Speed: Why Consistency Gets Compromised04:30 – Brand Tone Gone Flat: The Two Common Fail Modes06:15 – The “Smell Check”: How to Spot AI-Generated Content08:00 – Proofers, Personas, and Why Voice is a System10:30 – Building Personal and Organizational Tone Profiles13:00 – Using AI Without Losing Personality15:00 – Preventing Voice Decay: Monthly Refreshes and Check-ins17:20 – Ideology Drop: The 3 Layers of Brand Voice Integrity18:00 – Layer 1: Tone Mapping (Get Specific, Get Real)21:30 – Layer 2: Prompt Standards (Build Guardrails, Not Clichés)23:45 – Song Lyrics as a Vibe Prompt (Yes, Really)25:00 – Layer 3: Human Layering (The Real Difference Maker)27:00 – Final Reminder: AI Isn’t the One Hitting Send28:00 – Weekly Move: Audit Your Own Voice at Scale28:45 – Next Week: The Mirage of Efficiency