It is no secret that press releases about new contract wins, and bold proclamations of increasing market share stir up the media. That said, there is there is a world of difference between winning a contract and actually delivering the expected outcome. The problem is that rarely do we hear about the latter with has much fanfare as the former.

In this month's Point - Counterpoint discussion, Kelly Barner and Jon Hansen go where all other media generally fears to tread by slashing through the hyperbole to focus on the importance of outcomes.