In this episode of the Local Growth Show, host Kody Fitzjerrells dives deep into the often-overlooked power of point-of-sale data for retailers and local businesses. Discover why many companies fail to leverage this valuable asset and learn how to maximize its potential to drive growth.

Key topics covered in this episode include:

• The significance of choosing the right point-of-sale system

• Essential data points to capture for effective marketing

• Strategies for analyzing customer data to boost sales

• The importance of segmentation in marketing campaigns

• Real-world examples of successful data utilization