Imagine you are standing on the side of a countryside road talking to a man selling t-shirts out of the back of a van. You agree to buy your favorite rock band t-shirt from him but don’t have cash to pay for it. He smiles at you saying don’t worry, pulls out his iPhone and swipes your card through a white block attached to the phone.

This is how Square’s Point-of-Sale (POS) system has enabled not just entrepreneurs to kick start their business but also millions of businesses to scale up, save costs, and provide better customer service. Square, which is a FinTech startup based in San Fransisco has recognized a need and built a product that has disrupted the industry.

Starting from local coffee shops, they’ve brought their product to large businesses like SAP. The US merchant payments landscape is undergoing a period of rapid, technology-driven change. Square changed the game in the micro-merchant segment through innovative “self-service” distribution and seamless connectivity.

Today’s guest David Talach is the Head of Product at Square. He dives into the complexities of the traditional payments system and how point of sale terminals today have simplified the payments process for business. Businesses no longer need to worry about navigating the network of banks and credit card companies. Accepting payments today is easier than the click of a button, is it indeed as easy as the swipe of a card.

Show Notes:Square’s point of Sale Overview

* Square point of sale products