On today's Police Podcast Point To Ponder, we talk about video and the best way to share it.At the end of 2014 a study showed that native Facebook Video uploads surpassed that of YouTube. What does this mean? Plenty.Facebook continues to show it's domination and control of the social space and has now taken on the video big gun.Does this mean that you shouldn't be using YouTube? Absolutely not...you need to ustilize the power of both platforms.
Share your content natively to each. This might mean a few extra minutes of backend work, but the front end benfits are still impressive. 
Don't ever forget that YouTube is a Google property and anytime you can add Google juice to your work, do it.
 

Point To Ponder 13: Choosing where to put your video efforts

The Police Podcast brings together police officers, the agencies they represent and the communities they serve. We discuss current events, social media, best practices when dealing with the police and the lives our officers live. When we aren't talking with officers, we talk to business leaders in industries that can have positive impacts on helping agencies and officers do better jobs. Experts from communications, finance, equipment and training bring their real world knowledge to help inform and educate our nation's protectors.

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Katie Nelson is the Social Media & Public Relations Coordinator of the City of Mountain View Police Department.  The Mountain View Police Department is a leader in the social media space for law enforcement using a scientific approach to how they execute their digital communications.  Combining pop culture, analytical insights and listening to their audience has made them tuned into how to most effectively share their public safety messaging. You can find Mountain View Police on most social media platforms where they provide individualized messaging that fits both the platform and the audience for a deep ability to be effective.  Katie is always willing to share her expertise and experience.  https://www.linkedin.com/in/katienelson210/ Here are a few of the Mountain View Police social channels.  https://www.facebook.com/mountainviewpolicedepartment/ https://twitter.com/MountainViewPD https://www.instagram.com/mountainviewpd/ Also in this episode, I open by sharing the Smart Squad App that has been created by Faction Four System Inc.  This platform and its technology adaptation for police is a game changer for any police department that is looking to manage resources more effectively with increased efficiency.  The Lethbridge Police Department is one of the agencies using the Smart Squad App and you can see how they are using it and what their officers think about it in this video that was produced by the LPS.  https://youtu.be/PZO-dD2VFdI To learn more about the Smart Squad App and how it can help your agency, visit their website here:  http://smartsquadapp.com/ They can also be found on social media: https://www.facebook.com/smartsquadapp/ https://twitter.com/SmartSquadApp https://www.facebook.com/LethbridgePoliceService You can find the Lethbridge Police via their website and naturally social media: https://www.lethbridgepolice.ca https://twitter.com/lethpolice Huge and special thanks to the "OKAYestCop" who pointed out the video and the Smart Squad App to me. https://twitter.com/okayestcop Note - Me talking about the Smart Squad App is not a paid endorsement... just me sharing a really great resource. 

Scientific Social Media And Pop Culture

Chase Daniels is the Assistant Executive Director of the Pasco County Sheriff's Office working under the leadership of Sheriff Chris Nocco.  Chase's portfolio includes communications, social media and legislative affairs...and a few 'other things."  You may recognize the Pasco County Sheriff's Office for their work with the #9PMRoutine and the #LivePD broadcasts, but what you might not recognize is the excellent social media strategy that has positioned the Pasco County Sheriff's Office to be one of the best social media programs representing law enforcement.  Chase is quick to point out that while he plays a part in it, the greatness of the social media presence begins with Sheriff Nocco and spans to include a team of dedicated personnel that believes in being transparent, open and connected to their community.  You can connect with the Pasco County Sheriff's Office here: Website - https://pascosheriff.com/ Twitter - https://twitter.com/pascosheriff Facebook - https://www.facebook.com/pascosheriff YouTube - https://www.youtube.com/user/pascosheriff  How would like to get your hands on one of the #9PMRoutine T-Shirts? Just visit http://www.pascosheriffcharities.org/store/ to support the Pasco County Sheriff's Charity and grab a great T.   

The Pasco County Sheriff's Office - Chase Daniels

Today I'm joined by my good friend, Chief Billy Grogan of the Dunwoody Police Department in Georgia. Chief Grogan is talking leadership and how he is giving back to the future leaders of law enforcement with his new venture, "Top Cop Leadership".  Chief Grogan shares what it takes in the current day of policing what it takes to be a top cop and how he can help you get there with his view from a man that has risen to the top level of policing serving not only as a chief but every rank needed to get there including his time as the President of the Georgia Association of Chiefs of Police.   You can find more information about Top Cop Leadership at  http://billyjgrogan.com/ and on social at  Facebook: https://www.facebook.com/TopCopLeadership/ Twitter: https://twitter.com/TopCopLeader   In other notes: Ep 93 recap - To donate to Casie Shimanski's fundraising effort for children's cancer research via the St. Baldrick's Foundation go to: https://www.stbaldricks.org/participants/getmarriedgobald Ep 96 recap - To get Melissa's book, "Crisis Ready", you can click this link to purchase at Amazon:  CRISIS READY 

Leadership With Chief Billy Grogan

Keynote speaker, crisis communications strategist and soon to be best selling author Melissa Agnes talks about how to become Crisis Ready so that the issues you face don't become a crisis. Get her new book, CRISIS READY by clicking here.       As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.             Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill. You can follow Melissa on most social media @Melissa_Agnes Learn more about Melissa through her website,  https://melissaagnes.com/      

Crisis Ready with Melissa Agnes

Neil Dewson-Smyth is a police officer in the UK who has been in uniform operations for 26 years. In the first 7 years he covered all aspects of day to day policing. He then progressed to traffic operations for 7 years as a class 1 advanced driver dealing with all road traffic accidents and numerous fatal road traffic accident investigations.   On transfer to Cheshire he spent 12 months in the custody investigation team before promotion to Sgt, then spent 7 years as custody sergeant with compliance to PACE 1984 and the Safer Detention and Handling of Persons in Custody (SDHP) guidelines. Detainee risk assessment specialist and understanding of high risk medical issues relevant to custody. Intoximeter EC/IR specialist and trainer.  He is now a Force Incident Sgt in the force control room. His role requires oversight of the whole force, overseeing all emergency and priority incidents and matching resources to demand while maintaining officer safety and public confidence.  He is also the Social media advisor and engagement lead to Cheshire Constabulary but also nationally and internationally with other forces and police agencies. Helping officers, leaders and staff; remove barriers to effective use, maximize their potential to reach out to and build relationships with their communities digitally through varied media applications and platforms.   Neil has a strong passion for the dangers of distracted driving with particular emphasis on the use of mobile phones. He is the creator of the internationally recognized #DontStreamAndDrive campaign and continually campaigning to raise awareness of the dangers.  Neil was the International “Connected Cops” Social Media Leadership Award winner 2016 and was shortlisted as Best Tweeting Sgt in 2017 UK Police Twitter Awards.  You can find Neil online under the ID @SgtTCS.

Point To Ponder 13: Choosing where to put your video efforts

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