Point To Ponder 19: Shotgun or Rifle?

There are hundreds and hundreds of social platforms and networks that we can use to message our audience and multiple mediums that we cad do it in.

The question has to be asked, "Should we blast our information out there like a shotgun or be accurate with lazer like focus of a rifle?"

There are great argumetns for each side of the equation so here is my suggestions.

Always have laser like focus and if you choose to use multiple platforms, aim your shotgun with a rifle scope. Provide the best infromation availble that you can for all the platforms you use with native content.