In this episode, we talk to Michael Doyle, the founder of Brandiron, a branding and marketing agency with over two decades of experience. Michael shares his journey from polishing "turds" during the dot-com bust to helping clients raise over $5 billion through compelling pitch decks. We explore the transformation from mere ideas to market-dominating strategies and how to slay the metaphorical dragons along the way. This episode is a treasure trove of insights for anyone looking to make a mark in the tech space.

Links mentioned in this episode:

http://capraisedeck.com/

https://www.linkedin.com/in/brandiron/

(0:00) Introduction to the episode and guest introduction

(1:36) Michael Doyle's transition to Brand Iron and approach to pitch decks

(2:51) Christian Hammer's software supply chain problem and solution to tech debt

(6:02) Christian Hammer's struggles and observations in technology and entrepreneurship

(7:24) Michael Doyle's advice on creating a clear value proposition

(9:16) Christian Hammer's approach to solving tech debt and identifying a successful pitch deck

(11:24) Michael Doyle's insights on what investors look for and how to tell a good story in a pitch deck

(13:27) Discussion on team passion, internal story, and Christian Hammer's pitch strategy

(14:27) Michael Doyle's take on what makes great brands and pitches dynamic

(15:03) Transition to wrapping up the episode and closing remarks