Starting a business is a lot like a blacksmith forging a knife. First, you hammer out the basic shape, then you use a grinder to bring it into its final form, and lastly, you polish the blade to not only make it look good but to put a razor-sharp cutting edge on it so that it is actually useful.

When you first start out things usually are a bit rough around the edges, you usually have a ton of ideas flying around because of your excitement. This is the first stage of hammering out the basic form. Then as you settle and start to get better, and refine your processes, this is the second stage. The last stage should never end. You keep polishing and refining so that you can keep your business edge sharp.