On today’s episode of Rock the Podcast, Jess interviews client Chala Dincoy. Chala is the CEO and Founder of The Repositioning Expert, a division of Coachtactics, and a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In this interview, Chala reveals the formula for a perfect 30 second elevator pitch: communicate  the most expensive problem that you help clients solve.

Chala describes the necessity to super-niche and the importance of tying the results you create for clients to your elevator pitch. She describes how you only have 7 seconds to make a first impression, and how you can make those 7 seconds really count. Stay tuned to hear Chala polish Jess’s pitch for Interview Connections!