From 'I Like Ike' to MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands, the new book from Ciara (Chara) Torres-Spelliscy, is a unique exploration of the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands.

On October 30, the Ash Center hosted Spelliscy, a Professor of Law at Stetson University, for a discussion of her latest book. The talk was moderated by Miles Rapoport, Senior Practice Fellow in American Democracy at the Ash Center.

A transcription of this podcast can be found online here. 

About the Ash Center 

The Ash Center is a research center and think tank at Harvard Kennedy School focused on democracy, government innovation, and Asia public policy. AshCast, the Center's podcast series, is a collection of conversations, including events and experts Q&As, from around the Center on pressing issues, forward-looking solutions, and more. 

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The mission of the Roy and Lila Ash Center for Democratic Governance and Innovation is to develop ideas and foster practices for equal and inclusive, multi-racial and multi-ethnic democracy and self-government.

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Music is Wholesome by Kevin McLeod.