In this episode of IBBA Insights, the host discusses how the 2024 U.S. election cycle could impact businesses with Emmy award-winning journalist Tim Boyum. The conversation explores various business-related concerns such as inflation, interest rates, taxes, immigration, energy costs, and consumer confidence. Tim also shares insights on his career in political journalism and the role media plays in shaping public perception. The discussion emphasizes the importance of preparing for potential economic shifts post-election and offers advice for business owners to navigate the uncertainties in this politically charged climate.