The ANC has recently released a campaign video featuring a model, in the lead up to the 2019 elections in May. The video, described as “sultry”, features shots of the model winking to camera and giving looks over her shoulder. It got mixed reaction on social media, with the party being accused of exploiting female sexuality in a bid to convince the electorate to vote for them in May, while others have described it as sexist and patriarchal. Recently the DA also unveiled a billboard with a message reading “The ANC is killing us”, which other people felt was taking it too far, and the family of the names featured on the billboard having expression their opposition to it.

This morning we discuss political party campaign messaging, where or when does it go wrong?

GUEST: Professor Mcebisi Ndletyana - Professor of politics at the University of Johannesburg