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Politics, and especially campaigns, are a choice.
And if you’re going to engage in politics, you must communicate what the choice is.
Every message should be framed through this lens.
And that lens needs to reveal the emotions that make the choice compelling.
By Joseph LavoiePolitics, and especially campaigns, are a choice.
And if you’re going to engage in politics, you must communicate what the choice is.
Every message should be framed through this lens.
And that lens needs to reveal the emotions that make the choice compelling.