How do pollinator friendly and locally grown influence consumer purchases? Bridget and Alicia Rihn discuss another recent study which explains consumers' preferences.

Pollinators and Local - What Matters to Consumers?

Welcome to the “Marketing Munchie” podcast series hosted by Dr. Bridget Behe. Every other week, Bridget and her guests will share information, insights, and research-based findings to help your horticultural business connect better with current and future customers. Bridget has over 30 years of experience investigating how and why consumers buy ornamental and edible plants.

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Pollinators and Local - What Matters to Consumers?

Pollinators and Local - What Matters to Consumers?