It's always interesting to me when I give product feedback to engineers at Redgate on their demos. Quite often they've built a feature that uses AdventureWorks or Pagila (PostgreSQL) or some other well known schema to evaluate how their particular thing works with a database. I try to remind them that many databases aren't well modeled and designed with consistent naming.

I ran across a Daily WTF article that isn't showcasing databases, but it does show some poor naming in data being stored in a PDF. The developer who had to automate a process had to map these fields to database fields, which also might not be named very clearly. In fact, I think I've seen a few database models that used column names like the field names in the PDF.

Read the rest of Poor Names