“[How did it all start?] Well, primarily, it boils down to soap. We started with soap. My mother and I started the soap store. I did leather in the back and we had my brother's ceramics. It became kind of a pop culture emporium, you know. I call it a pop culture gift shop on steroids and it's got besides gifts and things, it does have a major amount of books, it has the art gallery. So, you know, it's really developed over the years from just having soap to having a little bit of everything, and I like to think of it as my interpretation of the best of each genre, so to speak.”
— Billy Shire, 15 Minutes of Fame interview