Cold Start

Poorsche, Poor Porsche


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With what seems like everyone having a new Porsche GT3RS at your local Cars & Coffee, and influencers over your Instagram feed, its hard to believe that Porsche as a company is in a terrible financial situation at the moment. The first sign was them cutting their motorsport program this season in WEC, the World Endurance Championship racing series -- and then, not participating at the GTP category level in the 2026 24 Hours of Le Mans. Further digging reveals that net profits were down over 90% from 2024 to 2025. Todd and Sylas dive into why Porsche finds themselves in this current situation, and look back through history to see if this isn't perhaps the first time Porsche has made some bad decisions.

Cold Start Hint: Not Porsche's best work

 

Answer to Episode 66 Cold Start: Nissan R34 GTR

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