The Photo Opp Podcast: Finding Opportunity in Photography

POP #18: Search Engine Marketing for Photographers | Guest: Deirdre Andrews of Define Marketing


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Forget Facebook ads – search engine marketing is where it’s at! Today we’re chatting with Deirdre Andrews, owner of Define Marketing. We’re diving deep on SEM, covering:

  • The basics of search engine marketing
  • Long tail keywords, negative keywords
  • Copywriting for your Google Ads
  • Remarketing campaigns
  • So much more!
  • If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.

    Handy Dandy Resources:

    • Google Ads Masterclass
    • Define Marketing
    • Define Marketing Blog
    • Free Google Ads Cheat Sheet
    • Search Engine Superstars
    • @definemarketingblog
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          The Photo Opp Podcast: Finding Opportunity in PhotographyBy Megan Breukelman

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