POP BIZ

From luxury branding to turbulence in the skies, I explore how the President's foray into aviation soared - and crashed. Buckle up for a first-class journey through business risks, bold moves, and lessons learned. Boarding now!

In this episode, I dive into the glitzy world of celebrity tequila brands, exploring how A-listers like Kendall Jenner with 818 and George Clooney with Casamigos have shaken up the liquor industry.

Adidas (ADS ETR) is outperforming their peers YTD, but have had a number of sour celebrity collaborations that have hurt their profits. Is their new extension with Manchester United (MANU NYSE) the pull they need to rise above the rest?

This week, shares of Kellogg (K NYSE) slipped after a photo of TikTok influencer Dylan Mulvaney with Tony the Tiger at the Tony Awards surfaced. Starbucks (SBUX NASD) is also under fire for allegedly banning employees from decorating stores with Pride decorations. Is the 'go woke, go broke' campaign in full swing?