In the debut episode of Industrial Storytellers, Jim Mayer is joined by Chris Luecke (Manufacturing Happy Hour), Nikki Gonzales (Automation Ladies), and guest co-host Phil Lewis to kick off the series with a mix of insight, irreverence, and real industry stories.

They talk about everything from technical sales and trust on the factory floor to the stories women in engineering still can’t safely share. Nikki reflects on the unseen weight of navigating a male-dominated industry. Chris shares how pop punk shaped his media voice—and how a single message from a stranger proved his content was making a difference. Phil tells the story of a Detroit line worker who once said “get this sh*t outta here”… and later came back with gratitude.

There’s karaoke. There’s Eminem. There’s Belle and Sebastian (Nikki’s actual favorite, in case you were wondering—no boy bands here). And there’s a powerful throughline: this industry is full of humans who are figuring it out, together.

If you came for specs and sales decks, this ain’t that show.

But if you want to laugh, nod, and feel a little more connected to the world behind the machines?

Welcome.

Takeaways

• Storytelling is crucial in the manufacturing industry.
• Human connection enhances the impact of communication.
• Personal journeys shape our understanding of the industry.
• Automation can complicate genuine interactions.
• LinkedIn connections should be approached thoughtfully.
• Moments of gratitude reinforce the value of our work.
• Technical sales involve solving real problems for clients.
• Creating content can empower underrepresented voices.
• Engaging with audiences fosters community and connection.
• Reflecting on our impact can inspire continued growth. Technology can significantly improve the manufacturing process.
• Workers initially resist new technology but can see its value over time.
• Personal stories in the industry can inspire and educate others.
• Women in engineering face unique challenges that need to be addressed.
• Acknowledging workplace issues is crucial for creating a better environment.
• Education plays a vital role in preparing the workforce for the future.
• Innovative programs can help bridge the gap between education and industry needs.
• Encouraging young people to explore trades is essential for the future of manufacturing.
• Karaoke can be a fun way to build connections and community.
• Sharing experiences can help others feel less alone in their struggles.

Chapters

• 00:00 Introduction to Industrial Storytelling
• 01:51 The Importance of Human Connection in Manufacturing
• 04:58 Personal Journeys in the Manufacturing Industry
• 07:56 Creating Impact Through Storytelling
• 10:49 The Role of Automation in Modern Communication
• 13:55 Navigating LinkedIn Connections
• 16:54 Moments of Impact and Gratitude
• 19:59 The Power of Technical Sales
• 22:54 Closing Thoughts on Storytelling and Connection
• 26:48 Integrating Technology in Manufacturing
• 28:49 Transforming Worker Perspectives on Technology
• 29:16 Unheard Stories in the Industry
• 31:33 Challenges Faced by Women in Engineering
• 34:11 The Importance of Acknowledging Workplace Issues
• 35:30 The Role of Education in Manufacturing
• 39:30 Innovative Educational Programs
• 40:39 The Impact of Personal Stories in Manufacturing
• 42:52 Encouraging the Next Generation
• 44:00 Karaoke and Personal Connections
• 53:54 Closing Thoughts and Future Events

Bonus: The Odin Response

During the episode, Jim promised to share the ChatGPT-generated reply he sent to a spammy LinkedIn DM. As promised, here it is:

Hey —

I’ve lived long enough—and seen enough—to know that wisdom offered freely is rarely free, and often not wisdom.

Men don’t reclaim strength from ebooks. They reclaim it by knowing who they are, why they’re here, and what’s worth carrying through the fire.

So I’ll pass. But may your intentions be true, and your path less noisy.

—Jim (Odin on a Tuesday)

You're welcome.

Bonus 2: The Retro Encabulator

Because if you know, you know.

Watch it on YouTube