College of Influence

POP QUIZ! YouTube Changes Disclosures Rules for Kids (with @mybelonging)


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Taking this week’s College of Influence Pop Quiz is Tommy Lei of MYBELONGING. YouTube gets fined by the FCC to the tune of $170M for allowing for sponsored content targeting kids to influence watching habits of children without having more rules in place to protect kids from advertising. This ruling may have a domino effect that uppends what everyone is posting, in terms of sponsored content. Do you think more disclosure rules are necessary, or will they hurt your business? Do you care? As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent. Share this episode with your followers, and visit collegeofinfluence.com to sound off on the subject in the comments! Resources: Google Fined $170M; Will YouTube Creators Pay the Ultimate Price? Complaint filed against a popular toy channel on YouTube could lead to big ad changes  Guest: Tommy Lei starred in our recent episode, Staying True to Your Vision. His story is singular, powerful, and full of quotable wisdom…a true must listen! More on Tommy Lei, founder of MYBELONGING: Tommy's blog, mybelonging.com Tommy's Instagram account: instagram.com/mybelonging

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College of InfluenceBy Kyle Hjelmeseth

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