Whether you’re a digitally native brand launching a store footprint, an established retailer testing a new product or market, or even Amazon Prime releasing a new season of the popular "Marvelous Mrs. Maisel," pop-up stores are the new way of storytelling, and they’re bringing brands to life. Our host, Matt Rubel, spoke to Melissa Gonzalez, aka the “Pop-up Queen,” who has created more than 150 pop-up experiences for brands like The RealReal and haircare specialist Madison Reed.

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